April 14, 2011 –– Clermont, FL –– Uncle Matt’s announced today for every “like” it receives on Facebook between April 14 and Earth Day, April 22, it will plant one tree by contributing $1 per tree to The Nature Conservancy’s Plant a Billion Trees campaign with a minimum of $250 and a maximum contribution of $2,000.
“In honor of Earth Day and with the popularity of social media, we thought this was a fun, easy, and free way for consumers to raise support and awareness for a worthwhile environmental cause like replenishing the rainforest,” says Matt McLean, founder and CEO of Uncle Matt’s Organic. “My hope is to inspire other companies to continue this fundraising trend, in hopes of reaching The Nature Conservancy’s goal of a billion trees planted. Let’s ‘plant it forward.’”
The Conservancy is working with local partners to bring the Atlantic Forest back from the brink — restoring 1 million acres of land by helping plant 1 billion trees by 2015. This restoration effort has the potential to remove 4 million tons of carbon dioxide from the atmosphere every year.
As a not-for-profit organization, the Conservancy has been listed as a “Wise Giving Alliance” accredited charity by the Better Business Bureau and has received high charity ratings from Charity Navigator and the American Institute of Philanthropy. Visit the www.plantabillion.org to find out more about the reforestation project or www.nature.orgto learn more about the Conservancy. To learn more about how to help “plant it forward,” contact firstname.lastname@example.org.
Uncle Matt’s Organic is a Florida-based, family-owned company offering premium quality organic citrus juices and organic produce. All Uncle Matt’s products have no synthetic additives or preservatives. Produce and finished products are produced under the strict regulation and guidelines of Quality Certification Services, the largest and most respected organic certifier in Florida. Products are available in health food stores and at Whole Foods and other supermarkets nationwide. The company is an active member of Organic Trade Association (OTA) and supports the Organic Farming Research Foundation.
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